The European Professional Club Rugby (EPCR) has announced a new long-term agreement with banking and investment giants Investec as the title partner of the Champions Cup.
Through this partnership, Investec and EPCR will work together to keep evolving the pinnacle of global club rugby and features the top eight clubs from the English Premiership, the Top 14 and the Vodacom United Rugby Championship, that includes clubs from across Europe and South Africa.
The five-year partnership marks Investec’s return to rugby and follows a long history of innovative sponsorships across both men’s and women’s sports, arts, and culture.
This history includes Investec’s sponsorships of England Rugby, Super Rugby Aotearoa, the Rugby Championship, and the International Rugby Academy (South Africa).
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The Champions Cup celebrates high performance, energy and outstanding talent. The new agreement represents a joint commitment with EPCR to create long-term, meaningful partnerships and deliver extraordinary results.
“Following a record-breaking season for EPCR with over 1.3 million fans returning to stadiums and getting behind their clubs across the seven countries, in addition to further millions tuning into our broadcasters worldwide, it’s a brilliant time to welcome Investec into our growing partner family with such positivity surrounding the Champions Cup and EPCR,” EPCR chairman Dominic McKay said.
“Our combined passion for the game will enable us to deliver our new ambitious strategy for the Investec Champions Cup as we seek to grow our audiences further around the world in an intentional and sustainable way.”
Investec chief marketing officer Abey Mokgwatsane added: “We are proud to sponsor the world’s premier club rugby competition. The Champions Cup embodies Out of the Ordinary sporting achievement and is a fantastic platform to further innovate in diversity, sustainability, and financial solutions.”
The Champions Cup kicks off in early December with back-to-back winners La Rochelle reigniting their rivalry with last season’s runners-up Leinster in what is sure to be another monumental clash between two of the world’s best clubs.
Photo: ECPR